Company positioning
Deciding what a company actually stands for, before anybody writes a line or picks a colour — and why that order is the one that saves money.
2 pieces
The writing
What I write about.
The subjects this practice writes about — positioning, messaging, founder story, print and editorial — and everything published under each one.
Weak brand messaging
What to do when the words are generic, forgettable, or indistinguishable from three competitors — and how to find the line only you can say.
One piece
Founder brand story
Turning a founder’s conviction into something a customer can repeat without them in the room, in their words rather than a polished substitute.
Print and brand publications
Physical print as a brand channel rather than a nostalgia act — brand books, publications and mail, planned alongside digital rather than after it.
Editorial brand content
Keeping a story told once it has been found — the ongoing half of the work that most companies skip, and the only half that compounds over time.
Hiring a brand strategist
What one senior strategist does that an agency cannot, how to tell the difference before you pay, and the questions worth asking in the first call.